Site selection skills of operate prize machine

Before examining the operation of the prize gift machine project, the first problem we are facing is site selection. How important is site selection? Many people in the industry agree that if you choose the right place, you will succeed in opening a gift and entertainment machine shop by 70%. At present, there are shopping malls, supermarkets, cinemas, pedestrian streets, food streets, University Town, hotels, KTV, subway stations, airports and so on. Generally speaking, the business income of shopping malls, restaurants, multi-channel spots, cinemas and pedestrian streets is better. Let's take the most suitable shopping mall as an example to describe the site selection techniques for launching the prize gift machine.

Shopping malls opened:

1. The most stupid but effective way is to count the heads, count the number of people passing by, and observe their age characteristics, clothing; if possible, use mechanical manual metal counter for professional statistics. The number of people in the past is also the flow of people. The age characteristics can filter out our target customers. We can see the consumption ability and consumption characteristics by wearing and dressing up.

2. Through cat's eye professional app, we can directly check the number of movie viewers and their age characteristics in shopping malls.

3. Analyze how many people come to shop every day by shopping tickets before work.

4. For the flow of people in the dining area, we can get it from the local suppliers who supply disposable dishes and chopsticks. Because the catering accounts with the suppliers once a month, and the business is good, how many people eat? The data of the suppliers' bowls and chopsticks is clear.

Shopping malls not opened:

1. From the strength of developers, property, investment promotion and operating companies, if it is relevant, you can also go to the real estate bureau to get more accurate data. If there are no problems with these points, it shows that the market has a good reputation and is worth considering. This is also a hard and fast condition for opening a prize gift machine store. It is related to whether the shopping mall can continue to operate well and whether our environment is good. Most of the time, shopping malls are killed by investment promotion and operation companies. Their poor ability leads to the hot opening of the whole shopping mall and the sharp decline of popularity in the later stage. Finally, large-scale rent-back and frequent investment promotion appear.

2. Ask about the chain brands of supermarkets, cinemas, McDonald's, KFC, Watson's, Starbucks and catering floors in the investment promotion department, because the major brands will do research and analysis in terms of site selection. Where can they choose? Why do we hesitate to open a price gift machine store? Focus on the big brands with their own traffic, these big brands choose a good place, we can go near it to rub its popularity.

3. Ask the merchant to take out the CAD plan to select the location, and ask him which area has the highest rent and which is the lowest. Through rent comparison, we can see where the best flow of people will be in this mall and what is the flow line.