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Dinibao Technology Co.
▪ Specializing in the production of indoor recreation equipment
▪ Committed to sports and leisure, health and sunshine of the products
Tel：+8618588670485 Ms Liu
Mobile：+8613422091353 Mr Huang
Email：game-machine@dinibao.com
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Why does some of the kids game equipment earn money,other ju
Release time:2017-08-07 14:50
With the consumption concept of 80s people who become parents , they continuously improve the consuming concept, which each shopping center engage in kids consuming ideas. In Wuxi, there are a lot of malls to operate in Kids game industry, and now is in a increase phase to attract more people, such as Hui poly Mall, Suning Plaza, Maoye and so on. However by the reporter’s viewed, maybe this industry is showing in a good performance, but not necessarily to the shopping center of other formats to bring linkage effect.Shopping centers have playing kids master?
Why kids industry play a different role? Guangzhou Dinibao animation think that there are not only having good machines in the game center, but the key is to attract children to the second, third and more times. From general factor, whether the light is natural, environment is comfortable? From the industry, the game should be followed the age, and giving them more selection, and having a rich games, promoting more new activities. The important thing is kids industry cant isolate with another industry, and have excellent plan to support. As example, the high amusement park not only provide the high project, also the players not play exceed 2 hours. That is why we need to pay attention to it. If you just attach in one project, maybe the consumers will stay less, while you pay more attention in more projects, they will play the whole day and more likely to spend other expenses.
In addition to”earn money” and " attract their interested" , the child format from the characteristics of it is not suitable for all shopping centers. From the professionals said that the shopping center of the surplus from the housing , from high to low is the main clothing store, food industry, and children industry. Children industry usually occupy in a low capacity, and a large area, but the low housing prices, that is low efficiency. On their own planning is not a big shopping center, come up with a lot of houses to do a low return on the situation of children will bring direct competition pressure.
On the other hand, doing kids game industry needs to think about this format and to summarize the other formats of harmony, that is the positioning of that. The person shows that, for example, Hang Lung Plaza, positioning in high-end spending, the policy group that is bound to economic strength, grade in the middle-aged class, the child format is difficult to attract this part of the customer. Directed at the children of the family to go to ,it seems to be very difficult to purchase, while their purchasing power is not used to the product. In this way, the child format will be only attract their interested and not money. Similarly, if it is very inclined to the positioning of the young people, the same inappropriate to set the child format: most of them have no children. It is best to design plans in the beginning when the investment is necessary to think good, or from the project or the brand is difficult to adjust.
